About Us

Our story begins with Paul, the owner and driving force behind the brand, who has spent many years working within the professional beauty industry, specialising in distribution, education and professional brow products.

In 2017, Paul launched what became one of the first dedicated professional henna brow brands, helping bring henna brows to the forefront of the professional beauty industry. The brand went on to achieve huge success, becoming recognised by brow professionals and educators.

After years of working closely with beauty professionals, salons and educators, Paul identified a clear gap in the market: professionals wanted faster, simpler and more innovative brow treatments without compromising on results.

That vision has led to the creation of our latest professional brow innovations.

Our 3-in-1 one-step brow lamination formula has been developed with the modern brow professional in mind — helping simplify the lamination process while delivering beautiful, professional results.

We have also developed a range of one-step PPD-free brow tints, designed to offer professionals a convenient alternative to traditional tinting systems — with no developer required.

We believe the future of professional brows is about innovation, efficiency and giving brow artists products that make their lives easier.

With years of industry experience behind us, we aren't simply creating another brow brand.

We're creating products because we understand the industry, we understand professionals, and we know what the modern brow artist needs.

Professional experience. Innovative formulas. The future of brows.